Toyota Canada has triumphed at the 2024 Canadian Black Book (CBB) Best Residual Value Awards, sweeping up nine esteemed awards. The accolades underscore Toyota's commitment to quality, showcasing its vehicles' ability to retain value over time. Notably, Toyota clinched top spots in the Overall Brand categories for both Car and SUV/Truck, emphasizing the brand's widespread appeal and reliability across its range.
The Canadian Black Book Best Residual Value Awards aim to predict how well a vehicle holds its value four years post-purchase, evaluating the retained percentage of the manufacturer's suggested retail price (MSRP). With awards spanning 21 different categories, including cars, trucks, SUVs, and electric vehicles, the breadth of Toyota's recognition speaks to the brand's versatility and consistent performance.
Cyril Dimitris, Toyota Canada's Vice President of Sales, expressed his gratitude for the awards, highlighting the company's focus on customer satisfaction and the production of long-lasting, quality vehicles. This approach has cemented Toyota's reputation for reliability and value, contributing significantly to its success at the CBB awards.
The awards celebrated both Toyota and its luxury division, Lexus, across a variety of segments:
- Toyota won the Overall Brand Award for Car and SUV/Truck.
- The Lexus IS Series was named the top Luxury Car.
- The Toyota Tundra took home the award for Full-size Pickup.
- The Toyota RAV4 Prime was recognized as the leading Plug-in Hybrid Electric Vehicle (PHEV).
- The Toyota Supra GR was celebrated as the top Sports Car.
- The Toyota RAV4 was awarded for being the best Compact/Sub-compact SUV.
- The Toyota 4Runner excelled in the Mid/Full-size SUV category.
- The Lexus UX-Series was distinguished in the Luxury Compact/Sub-compact SUV category.
Furthermore, Toyota Canada's excellence was acknowledged at the 2024 AutoTrader Awards, where it was named Canada’s Most Trusted Automotive Brand. This recognition was accompanied by accolades for the Toyota Prius and Prius Prime in electrification innovation, as well as awards for the Best Mainstream Performance Car (Toyota GR Corolla), Best Mid-Size SUV (Toyota Grand Highlander), and Best Minivan (Toyota Sienna). These awards from AutoTrader reinforce Toyota's dedication to delivering quality, reliable, and valuable products to the Canadian market.
